Deloitte and GE’s recent report reveals a significant finding around innovation and ROI. While productivity improvement and operational goals are the main drivers when it comes to transformation initiatives, innovation in itself can power ROI. Deloitte surveyed C-suite and non-C-suite executives across seven key industries: aerospace & defence, chemicals & specialty materials, industrial manufacturing, automotive, power & utilities, oil & gas, and metals & mining. They found “high ROI is almost as likely to result from investments in innovation as from investments in productivity.” The key takeaway is not to reserve digital technology for improving processes. Using it to drive innovation offers strong prospects for growth. Read the Innovation Paradox section of the report here